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Top 5 Reasons Your Underperforming Website Needs a Makeover

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So, let’s get right to the point.  Here are 5 questions to ask yourself to determine if your small business website needs an overhaul:

#1: Does your site look like it’s dated and was created back in the early 2000’s or earlier?

In order to attract new businesses, your website is often the first thing people will see. First impressions count. Your website is a reflection of what your business has to offer.  If your site looks dated, people will get he impression that your business is too.  This makes it so important to make sure your site is current and modern looking.

#2: Does your site scale to mobile devices?

Having a mobile responsive website is critical these days with the high usage of mobile devices.  A responsive website will scale and adjust the content of your website so that it is more easily visible on mobile phones, tablets, and laptops.

#3: Does your site have features to encourage visitors to respond?

Having an attractive website is important, but even more important is that your website has calls-to-action. Calls-to-action are button, forms and content to promote people to respond to, or inquire further about, your products and services.  People want to be led as what to do next.  Does your site do that?

 

#4: Is your current site easy to update?

Business websites need to be updated from time to time. In order to do this, it must be reasonably easy to update your website on your own without needing a programmer every time. If it’s not, then it’s less likely to be done and your site will eventually turn stale and quickly become out-dated.

#5: Are you getting the support you need from your current website provider?

Its not just the look, feel, and functionality of the site that’s important. Getting timely and quality support from your website provider is a huge part of the puzzle.  You could have the best looking website out there, but if your site goes down, or something goes wrong, or you need help updating it, you need to be able to have a reliable, experienced web company to back you up.  The importance of this point cannot be overstated.

There you have it.  5 good questions to ask yourself about your current website. Don’t underestimate the importance of these and take the time to consider what’s best for your business.

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