Marketing is how you get the word about what you’re selling out to the world. It’s not impossible to be successful without investing in marketing, but it is very close to it.
That said, your store can certainly be successful without engaging in certain types of marketing. Don’t want a blog? No worries, focus on getting the keywords you want to hit on your product pages. Don’t want social media? Great, create a community on your webpage and keep in touch via email.
Your marketing strategy should align with your branding. It’s completely customizable and absolutely possible to create a strategy that aligns with your vision and values.
But, in today’s highly competitive and connected world, it’s important to have a marketing strategy.