Brand Strategy

Strong Brands Sell Well. 

Brand strategy is so much more than designing a logo and choosing your colours. In fact, a well-executed brand strategy works alongside your business plan to help you achieve your long-term business goals.

Solidify Your Brand Strategy

At Sitewyze, we believe that your digital presence and your brand strategy walk hand in hand. That’s why we work with you to develop both!

The end result? Beautiful, functional websites that share your brand’s messaging, story, and values just as strongly as all your other marketing efforts do.

Curated Brand Strategy with SiteWyze

Brand Development

Brand Guidelines

Graphic Design

Branding Standards

Understand Your Brand

The ‘why’ behind your brand is increasingly important for your success. You need to understand what it is you’re selling, who is likely to be interested in it, and why your ideal buyers would choose your products or services over those of your competitors. Without this understanding, you can’t build an effective strategy. 

It starts with a virtual meeting with our professional brand strategist.

Position your brand for success

Once you understand who your ideal buyers are and what your brand offers them, you’re in a powerful position to develop comprehensive strategies that align with your business goals. You can:

Develop branding that resonates with your audience
Appeal to your ideal buyers’ values
More effectively allocate your marketing spend
Advertise using the platforms and media you know your buyers use.

We help you identify your top goals, and then develop a comprehensive governance document for your online strategy. It including practical guidance for implementing those goals, including strategized accountability measures for future growth

Grow Your Audience With A
Refined Brand Strategy

There’s so much power in developing a brand your customers will be loyal to.

Powerful brand strategy unlocks benefits like long-term growth potential, strong customer referral networks, and return customers. 

We’ll create: 

  • A Complete Brand Strategy, including tagline creation, vision, mission and core company principles.
  • Your target audience outline and social recommendations
  • Summary documents for future marketing initiative outlines

Grow Your Audience With A
Refined Brand Strategy

There’s so much power in developing a brand your customers will be loyal to.

Powerful brand strategy unlocks benefits like long-term growth potential, strong customer referral networks, and return customers. 

We’ll create: 

  • A Complete Brand Strategy, including tagline creation, vision, mission and core company principles.
  • Your target audience outline and social recommendations
  • Summary documents for future marketing initiative outlines

Our “A La Carte” options can be integrated with your website:

IT & support services

When you need technical support, you get it! Our websites are designed to work well and run smoothly, day in and day out. If it’s not, you’ll be put straight through to the real humans in charge of helping you. No more running around.

Comprehensive brand strategy

Develop consistent visuals, messaging, and brand goals to strengthen your digital presence. These flow from your website and company email templates to your business cards, letterhead, and promotional materials.

Social media management

Leverage your corporate social media accounts to share timely and engaging content for your customers. We’ll drive traffic from social media to your site, your phone, and your email!

Marketing management

Spread the word about your upcoming sales with our marketing campaign management. We’ll split your budget in the way that makes the most sense so your ad is seen by more of your ideal buyers. Beautiful graphics designed by our talented team come as standard.

Digital
marketing

Digital marketing is what goes into getting your website found. It’s complex, it’s competitive and – for us – it’s a challenge we thrive on. With a focus on brand strategy and beautiful design, you’ll love our digital marketing offering as much as your audience will!