Part 5: What Do I Do Next?
If you’ve read through the other short articles in this series, either you already know what direction you want to take, or you may be thinking this is all a little overwhelming and that you need help.
If you want to try tackle it on your own then write out a plan, figure out a budget, work out a timeline and stick to it.
If you don’t have the time or expertise to accomplish that on your own, then talk to a good online marketing professional who will guide you through the process. An experienced professional will talk to you about the following fundamentals:
- What’s your business and how does it compare/differ to your competitors?
- What goals do you have when it comes to online marketing?
- Within what sort of timeline do you want to reach these goals?, and
- What kind of budget do you have to work with?
After talking this through, a good online marketing professional should be able to use their knowledge, expertise, and experience to present a marketing approach that works best for your business. That may mean that you just tackle one technique at a time, or try a balanced holistic approach involving all aspects of online marketing – it all depends on you and how you want to grow your business.