Copywriting Questionnaire

Step 1 of 7

Basic Company Info
First Name*
Last Name*
Your Company Name*
Street Address*
City*
State / Province*
ZIP / Postal Code*
Do you want to include OFFICE HOURS? If so, provide them here.

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ABOUT YOUR COMPANY:
How long have you been in business?*
How many locations do you have?*
If applicable, provide additional location address and contact information below.
How many people do you employ?
Do you have any certifications or affiliations you would like to include?

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PRODUCTS & SERVICES
Please list your offered products and services, including a little details for each.
Product/Service
Product/Service
Product/Service

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CONTENT BASICS
What is the vision, mission, or philosophy of your company that these pages should adhere to?:*
What is the tone of the content you want to have on your website when this is complete (informational, sales, upbeat, funny, eye-catching, etc.)?:*
If the content is a rewrite or combination, can you explain to us what you think is wrong with your current content?:
Is there a tagline or slogan you want incorporated into the new content?:
Are there any phrases or terms you want to make sure are NOT included in your new content?:
Is there any pitch approach that has not worked that we should stay away from?
Are there any specific keywords you want included in your content?
YOUR TARGET AUDIENCE
What group of people is your target audience?:*
Who is your “perfect customer(s)”?
What customer profile would not be a good fit for your business?
How do you follow up with prospects?
How do you follow up with current clients?
What are the most common questions that customer service answers? How do they answer them?
What are the most common objections to overcome?

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WHAT YOUR CLIENTS SAY ABOUT YOU
Do you have any client testimonials to include?
Testimonials
PUBLIC PROMOTION
How do you currently promote new content
Facebook

Twitter

Linkedin

Twitter

Others

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THE COMPETITION
Who is your online competition?
What sets you apart from your competitors?:*
FOR WEBSITE PROJECTS
In addition to the home page, list of page names this project is to include:*
Are there any sample websites that have the tone or style that you like?

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THOSE LITTLE EXTRAS
Is there anything else you want to make sure we know going into this project with you?
Email
This field is for validation purposes and should be left unchanged.

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Copywriting Questionnaire

Step 1 of 7

Basic Company Info

ABOUT YOUR COMPANY:

PRODUCTS & SERVICES

CONTENT BASICS

YOUR TARGET AUDIENCE

WHAT YOUR CLIENTS SAY ABOUT YOU

PUBLIC PROMOTION

THE COMPETITION

FOR WEBSITE PROJECTS

THOSE LITTLE EXTRAS

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