Copywriting Questionnaire

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ABOUT YOUR COMPANY:
How long have you been in business?*
How many locations do you have?*
If applicable, provide additional location address and contact information below.
How many people do you employ?
Do you have any certifications or affiliations you would like to include?

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PRODUCTS & SERVICES
Please list your offered products and services, including a little details for each.
Product/Service
Product/Service
Product/Service

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CONTENT BASICS
What is the vision, mission, or philosophy of your company that these pages should adhere to?:*
What is the tone of the content you want to have on your website when this is complete (informational, sales, upbeat, funny, eye-catching, etc.)?:*
If the content is a rewrite or combination, can you explain to us what you think is wrong with your current content?:
Is there a tagline or slogan you want incorporated into the new content?:
Are there any phrases or terms you want to make sure are NOT included in your new content?:
Is there any pitch approach that has not worked that we should stay away from?
Are there any specific keywords you want included in your content?
YOUR TARGET AUDIENCE
What group of people is your target audience?:*
Who is your “perfect customer(s)”?
What customer profile would not be a good fit for your business?
How do you follow up with prospects?
How do you follow up with current clients?
What are the most common questions that customer service answers? How do they answer them?
What are the most common objections to overcome?

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THOSE LITTLE EXTRAS
Is there anything else you want to make sure we know going into this project with you?
Name
This field is for validation purposes and should be left unchanged.

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Alberta-wide: 1-866-344-0533 OR 780-702-2706